Another competition, but with very strict rules!
The entry rules and other details are here, though I think they're a bit strict - he's even barred their Barry! However, he has agreed to allow people from outside the Black Country to enter (Have you ever been to the Black Country? Mein Gott!), though there are some pretty strange caveats such as women having an advantage because they smell better than men. I'm not sure what they're smelling, but they apparently do it better than we do.
Plenty of time before the closing date to improve your olfactory skills.